Genius Clothing Aotearoa Ltd is an emerging streetwear label with its summer range currently in stores. Stock has been selling exceptionally well in most stockists and orders are increasing, as well as new stockists being picked up with each new range. The range is mens and womens streetwear with a distinct military feel. Coming out of Christchurch, Genius Gear is all designed and made in New Zealand. Genius has a strong belief of outstanding quality in fabrics and construction standards. This is why all garments are made in New Zealand, as well as strong fabric types, especially a lot of cottons, are used. Colours are earthy and natural....... shades of olives, khakis, greys, browns and black. Muted and neutral hues create a camoflage for the urban soldier. Garments are clean, have strong lines, with emphasis on small and subtle finishing details and features. Great attention paid to cut and fit, very relaxed, casual yet functional. Minimalistic use of print and embroidery, subtle yet effective. To sum up - simple, functional, stylish and comfortable! Being local creative people, we like to support other local creative people and groups. Genius sponsors Urban Notion and Dubwize, both music groups based in Christchurch.